Because
Restoring Dignity and Confidence: The Because Market Story
For millions of Americans dealing with incontinence, finding quality products that actually work—without the embarrassment of store visits—has long been a challenge. That's where Because Market comes in. Founded by Alexi Suvacioglu and Luca Gualco after watching their own loved ones struggle to find reliable incontinence solutions, Because Market has revolutionized how people access these essential products.
What began as a personal mission to provide better options has grown into a comprehensive service offering premium incontinence supplies delivered discreetly to your door. Their innovative approach combines quality, comfort, and dignity—all while making the entire process as simple and stress-free as possible.
If you or someone you care for deals with incontinence, here's why Because Market deserves your attention:
Discreet Home Delivery
Products arrive in plain packaging with no indication of contents
Scheduled deliveries mean you never run out of essential supplies
Skip the embarrassment of in-store purchases and checkout lines
Superior Quality & Performance
30% more absorbent than leading store brands for reliable protection
Multi-layer technology quickly wicks moisture away from skin
Advanced odor-neutralizing technology keeps you feeling fresh and confident
Skin-Safe Materials
All products are unscented and latex-free
Hypoallergenic materials minimize risk of skin reactions or irritation
Gentle on sensitive skin while still providing maximum protection
Affordable Starter Packs
Try before you commit with low-cost sample packs
Experience multiple product types to find your perfect fit
No risk introduction to the premium products at a fraction of the regular price
Personalized Experience
Quick assessment helps match you with perfect products for your needs
Customizable subscription frequency based on your usage patterns
Expert support team available to help with product selection
Comfort-First Design
Breathable materials reduce skin irritation and maintain healthy skin
Ergonomically designed for different body types and activity levels
Ultra-thin options available that remain invisible under clothing
Customer-Friendly Policies
No long-term commitments – adjust or cancel your subscription anytime
Free shipping on all orders of $75 or more
30-day satisfaction guarantee lets you try products risk-free
The Founders' Personal Mission
Co-founded by Alexi Suvacioglu and Luca Gualco after witnessing their own family members struggle with finding quality incontinence products
Luca's experience caring for aging relatives revealed the challenges of accessing dignified incontinence solutions
Together, they built Because Market to provide better options than what was available when their loved ones needed them most
Full Range of Solutions
Products for every level of incontinence from light to maximum protection
Specialized options for men and women addressing unique anatomical needs
Complementary products including cleansing wipes and skin care treatments
With superior products, discreet delivery, and a genuine understanding of customer needs, Because Market offers more than just incontinence supplies—they provide dignity and confidence. Their affordable starter packs, skin-safe materials, and thoughtful approach reflect founders Alexi and Luca's commitment to creating better solutions for a common health challenge. Experience the difference that's already changing lives, and discover why so many have made the switch to Because Market.